OUR STORY
About ChildCraft – Crafting Safe, Joyful Toys for Young Minds
Our Story: How ChildCraft Was Born to Inspire Play and Growth
ChildCraft is an Indian toy company committed to designing safe, ergonomic, and durable toys for children. Our journey started with a desire to create better alternatives to mass-produced plastic toys. Today, ChildCraft is trusted by parents, playschools, kindergartens, and wholesalers across India.
We specialize in:
Ride-on cars
Magic cars
Educational toys
Preschool play equipment
Our name, ChildCraft, reflects our mission – to craft joy and imagination into every child’s life.
ChildCraft’s Mission and Vision: Quality Toys with a Purpose
At ChildCraft, we believe play is not a luxury – it’s a necessity.
Our mission is to provide:
Child-safe and certified materials
Development-focused toy designs
Affordable bulk options for schools and retailers
Our vision is to become the leading preschool toy brand in India, known for trust, creativity, and safety.
Meet the ChildCraft Founders and Team Behind the BranD
- At ChildCraft, everything starts and ends with passion. Behind our growing toy brand are just two dedicated individuals who handle every part of the business — from product ideas to delivery at your doorstep.
1.SACHIN Gupta – Founder & Creative Head
Sachin is the visionary behind ChildCraft. With a strong passion for building something meaningful from scratch, he leads the brand’s product development, quality control, market research, and long-term business strategy.
From the very first ride-on car design to final shipment, Sachin ensures every toy under the ChildCraft name reflects safety, creativity, and durability.
“I don’t just want to sell toys — I want to create experiences that children remember.” — Sachin
2.SAURABH GUPTA – Founder & Operations Lead
Saurabh behind ChildCraft handles everything from daily operations, B2B orders, supplier coordination, and digital growth. From manufacturing support to managing offline and online customer relationships, this team member ensures ChildCraft functions like a well-oiled machine.
Together, these two leaders form a small but powerful team, proving that heart-led businesses can make a big impact in the world of toys.